Mr. Flower is an online florist based in Brisbane, Queensland, providing beautiful bouquets for various occasions. The company approached our digital marketing agency with a goal to improve their online presence and increase sales through organic traffic.
Challenge: Mr. Flower had a functional website but was not ranking high on search engine result pages (SERPs) for their target keywords, which was hindering their online visibility and traffic. The challenge was to optimize their website and improve its rankings to increase organic traffic and revenue.
Solution: Our digital marketing agency conducted extensive keyword research and competitor analysis to identify the most relevant and high-volume keywords in the online flower industry. Based on the research, we created a comprehensive SEO strategy for Mr. Flower, which included:
On-page optimization: We optimized their website’s content, meta tags, and URLs to ensure that they were aligned with the target keywords.
Technical SEO: We conducted a technical audit of the website to ensure that it was free of any errors or issues that could hinder its performance.
Link Building: We created high-quality backlinks to Mr. Flower’s website through various off-page optimization techniques, including guest posting and social media marketing.
Content Marketing: We developed a content marketing strategy that included the creation of high-quality blog posts and social media updates related to the floral industry, which helped to drive more traffic to their website.
Results: After implementing our SEO strategy, Mr. Flower’s online presence and visibility significantly improved. The website’s organic traffic increased by over 120%, and the website now ranks on the first page of SERPs for many of their target keywords. Additionally, the company experienced a significant increase in sales and revenue, which exceeded their initial goals.
Conclusion: Our digital marketing agency’s comprehensive SEO strategy helped Mr. Flower improve its online visibility, attract more visitors, and increase revenue. Through on-page optimization, technical SEO, link building, and content marketing, we helped the company achieve their goals and set them on a path to long-term success.
Easy Agency is a Brisbane-based IT & Marketing Agency that aims to provide clients premium IT services and tailored marketing solutions. Specialize in brand image design, high-end web/mobile application development, and marketing solutions that enhance brand development strategy and corporate brand image with unique creativity. We deliver in professional vision with high-level implementation strategy.